MEDIA PLANNING
Media Planning is a required course of all advertising majors at The University of Alabama. As a creative, this class was a challenge to me. It's all numbers and budgets and to be honest, it just isn't that exciting to me. However, I do value the experience I gained by taking this course. Now when I work with media planners, I understand what they are talking about and can offer suggestions on creative and unconventional ways to use media planning in a campaign.